Ever seen a pack of Britannia "Treat-O" biscuits? Open the packet and the biscuits seem like a copy Oreo cookies from Nabisco. Oreos will turn a hundred this 6th March. The tagline for Oreos is "Milk's Favorite Cookie", and Treat-O uses "Kid's Favorite Cookie". Alright, so Britannia did a quick copy of the American cookies since the latter are now available in India through Kraft. In the process of copying (or re-purposing), even the tagline, Britannia forgot to change the spelling of "favourite" from the American "favorite". Of course the packaging is blue, silver and white too.
Kraft noticed all this too and early last year had sued Britannia over trademark and copyright violations. Kraft has also sought an injunction to prevent Britannia from manufacturing, selling, marketing or advertising any product with any distinctive element of Oreo cookies
But there is more, and that more is what concerns us and our children. Both the products contain oil to create the "cream", while only Britannia uses Hydrogenated Vegetable Oil. What is that? Remember "Dalda"? Exactly! Treat-O also contains more fats than Oreos, and also contains trans-fats. Oreos contain 0% trans-fats.
It surely is great to provide competition to an incoming brand, but doing a copy (even the tagline), producing a product which is downright unhealthy for children and marketing it as "Kid's Favorite Cookie" is downright unacceptable. If you have been feeding your children Treat-O biscuits, think again...and next time read the label carefully!
Kohare Se Dhankee Saddak Par Bachche Kaam Par Jaa Rahe Hain
bachche Kaam Par Jaa Rahe Hain
Hamaare Samay Kee Sabase Bhayaanak Pankti Hai Yaha
Bhayaanak Hai Ise Vivaran Ke Tarah Likhaa Jaanaa
Likhaa Jaanaa Chaahie Ise Savaal Kee Taraha
kaam Par Kyo Jaa Rahe Hai Bachche?
kyaa Antariksh Me Gir Gaee Hai Saaree Genden
Kyaa Deemako Ne Khaa Liyaa Hain
Saaree Rang Birangee Kitaabo Ko
Kyaa Kaale Pahaadd Ke Neeche Dab Gae Hai Saare Khilaune
Kyaa Kisee Bhookanp Me Dhah Gaee Hain
Saare Madaraso Kee Imaaraten
Kyaa Saare Maidaana, Saare Bageeche Aor Gharo Ke Aangana
Khatm Ho Gae Hai Ekaaeka
To Phir Bachaa Hee Kyaa Hai Is Duniyaa Men?
Kitanaa Bhayaanak Hotaa Agar Aisaa Hotaa
Bhayaanak Hai Lekin Isase Bhee Jyaadaa Yaha
Ki Hai Saaree Cheeze Hasbamaamoola
par Duniyaa Kee Hazaaro Saddako Se Gujate Hue
Bachche, Bahut Chhote Chhote Bachche
Kaam Par Jaa Rahe Hain