An incredible 8 out of 10 Indian school students hooked to social networking

A Recent Survey conducted by TCS shows that 85% of School Students were hooked on to Social Networking. With

the percentage of socially networked students is growing at an incredible rate

poll of 10,000 students taken amongst students in the range of 12-18 from 11 cities, the sample may not be an exact one. However it shows that around 8 out of 10 school students are members of networking sites such as MySpace, Facebook, Orkut and others. Orkut continues to be the dominant SN website despite its poor performance globally. Facebook has been rising exponentially with some students spending 2 hours or more everyday on Facebook. The rise of Social Networking portends important changes for marketers and educationists. Note Google and Wiki are also well represented with school students using them increasingly to access information and entertainment.

Facebook has become a must have feature in mobile phones being marketed to the school student target segment these days. Even empirical data shows that Facebook has become de rigeus for most of school students. It has become impossible to avoid Facebook with most members of one's social circle migrating to this ubiquitous platform.

85% school kids on social networks - TOI

The KOOLSKOOL survey conducted earlier in Delhi, Bangalore and Lucknow showed very similar results and the level of connnectedness that students today enjoy